Market share or Profits?
What should companies focus on Market share or Profits? An interesting article on Economic Times by Mr. VN Bhattacharya on companies aiming for sales growth at the cost of competitiveness set me thinking. We can see the euphoria of double digit has spurred many of the Indian companies to be obsessed with Market share than profits. Is it a right trend? Many of the companies we see are in a mad rush in the competition for the market share at a cost of profit. In the process companies give a skip to cost saving measures, superior processes, customer service and focus on new non - existent markets, expensive promotions, blind acquisitions etc. The latter processes definitely will result in better market share and top lines and subsequently good bottom lines in short term but the neglect in former areas tend to take its toll on the bottom line resulting in better sales and poor profits. Many companies instead of consolidating on existing customers neglect to service them efficient...